Information Rules by Carl Shapiro & Hal Varian
While Varian wrote the intermediate microeconomics textbook I used in college (with good concise mathematical expositions of the theory), this book refused to use mathematical expressions. Apparently, they had heard the dictum that every equation in your book reduces sales by 50%. But as the tortured text on page 113 shows, they should have at least included a clarifying graph.
Even though it looks like a "business book", its review of information economics spawned a slew of ideas in addition to making me militantly anti-lock-in. Big points such as: